BWR
Industry
Telecom and Investments
City
Santa Cruz de la Sierra
Services
Naming
Brand strategy
Visual identity
Brand Architecture
Brand strategy
Animation
Landing page
Generative AI
Opportunities Unlocked Through Connection and Vision
BWR is a Bolivian company specializing in telecommunications and business project investments. With over 10 years of experience, the company is entering a new stage of growth, aiming to redefine itself as a solid and trustworthy partner capable of advising, connecting, and investing in the next generation of Bolivian companies.
The Challenge: Aligning legacy with future ambition
BWR aimed to expand from its core in telecommunications into the investment sector. However, its existing identity lacked clarity and relevance to support this evolution. The company was also required to keep the name BWR for legal reasons, despite it not reflecting the new strategic direction. The challenge was to create a unified brand that could operate credibly in both sectors while projecting ambition and stability.
The Solution: A unique visual system built from the inside out
We developed a custom logotype to give strength and personality to the BWR name. A graphic system inspired by telecom tower structures was created to symbolize connection and growth in an abstract and versatile way. The color palette, mixing greens and neutrals, reflects prosperity, trust, and technical expertise. The statement Ignite your opportunities captures the brand’s role in enabling business potential through both infrastructure and capital.
The Outcome: A strengthened reputation and tangible business results
The new identity has reinforced BWR’s positioning in both telecom and investment spaces. It has supported successful bids in public tenders and established trust with partners. In its first year, the brand helped unlock over 15 new investment initiatives, serving as a key asset in the company’s long-term growth strategy.
