Classico Latino
Industry
Fusion Music band
City
London
Services
Visual identity
Design system
Brand stategy
Animation
Generative AI
A brand that bridges two worlds: the elegance of classical music and the vibrant soul of Latin America
The Challenge: Finding balance between classical sophistication and Latin vitality
Classico Latino is a musical duo blending the virtuosity of classical tradition with the passion and energy of Latin-American music. Their repertoire ranges from timeless boleros and tangos to lesser-known rhythms like pasillo and joropo, each piece telling a story full of nuance and emotion.
The challenge was to evolve their existing logo and visual identity, moving beyond a purely Latin aesthetic. We needed to strike a delicate balance, honoring both their classical roots and the expressive spirit of Latin America.
The Solution: A visual identity built on contrast and harmony
We created a typographic design that visually communicates this duality.
The word “Classico” uses a serif typeface, connecting with the timeless elegance of classical music.
The word “Latino” is built from geometric forms, expressing rhythm, variation, and the richness of Latin culture.
From this foundation, we developed a flexible visual system based on four elements:
Typography, as a bridge between classical and Latin expression.
Geometric shapes, used to build dynamic visual compositions.
A vibrant color palette, blending bold, spontaneous tones with black and white to represent both classical tradition and Latin strength.
3D musical instruments, including piano, violin, and salsa percussion, anchoring the system in the duo’s musical roots.
The Outcome: A living identity that adapts across formats and performances
This identity unlocks endless expressive possibilities. It has been applied across a range of presentation materials and animated backgrounds designed specifically for their live performances. The result is a brand that feels both elegant and alive, true to the essence of Classico Latino.
