Neura
Industry
Marketing Agency
City
Medellín
Services
Naming
Brand strategy
Visual identity
Brand Architecture
Brand strategy
Animation
Generative AI
A bold brand that merges neuroscience and marketing to create deeper human connections
The Challenge: Translating complex science into a compelling and accessible identity
Neura is a marketing agency that integrates neuroscience to uncover how people truly think, feel, and make decisions. Their mission is to help brands communicate more effectively by tapping into the subconscious mind.
The challenge was to create a brand that reflected their scientific foundation while remaining dynamic, modern, and emotionally engaging. We needed to build trust and credibility without becoming too academic or distant from the world of creative marketing.
The Solution: A visual system rooted in clarity, emotion, and cognitive depth
We crafted a bold and structured visual identity inspired by both neural networks and contemporary design. The logotype is minimal yet memorable, supported by a flexible system that adapts to both scientific rigor and creative exploration.
The brand system was developed around three key principles:
Precision through simplicity, using a clean typographic approach and modular layouts that reflect structure and logic.
Cognitive-inspired visuals, including patterns and abstract forms reminiscent of neural activity and brain connections.
A vibrant yet controlled color palette, balancing electric tones that stimulate attention with deeper shades that evoke focus and trust.
We also introduced subtle motion elements and dynamic interactions to reflect the ever-active nature of the brain and consumer behavior.
The Outcome: A distinctive and scalable brand with both intellect and soul
Neura’s new identity positions the agency as a cutting-edge partner for forward-thinking brands. It communicates expertise in both marketing and science, while offering enough flexibility to evolve with future growth. The system is currently used across web, pitch decks, content platforms, and internal tools allowing the agency to present itself with confidence and clarity.
