KGA Wellness center
Industry
Wellness center & Spa
City
Medellín
Services
Naming
Brand strategy
Visual identity
Brand Architecture
Package design
Brand strategy
Animation
Generative AI
A refined brand that fuses wellness, technology, and spirituality with a sense of modern luxury
The Challenge: Repositioning a wellness center to reflect innovation, elegance, and emotional connection
KGA approached us with an outdated brand that no longer represented the company's evolution. Their new vision was clear: to become a space where advanced health technology meets holistic wellness, wrapped in a refined and luxurious experience.
Our challenge was to create a visual identity that balanced spirituality and science, exclusivity and inclusivity, beauty and well-being, while remaining approachable and human.
The Solution: A contemporary identity system grounded in balance, clarity, and sensory depth
We created a new brand that positions KGA as a pioneer in luxury wellness through a cohesive and thoughtful visual language.
The logotype draws from the symbolic geometry of the keystone, representing support, balance, and structure. Typography was selected to feel clean, elegant, and human. The color palette blends deep greens and gold to evoke nature, trust, and luxury, softened by warm neutrals for a serene and welcoming tone.
We also developed a distinctive pattern system inspired by the logo's geometry, designed to flow across both digital and physical applications. A tailored sound identity using Tibetan bells adds another sensory layer to the brand.
Photography guidelines focused on textures, spaces, and sensations over posed human imagery, reinforcing KGA’s emphasis on inclusivity and authenticity. Strategic messaging and local storytelling reinforce their unique positioning as both a sanctuary and a center of innovation.
The Outcome: A sophisticated brand that aligns body, mind, and future wellness
KGA’s new identity now fully reflects its mission of offering cutting-edge therapies with a soulful, human touch. From robes and slippers to business cards and social media content, every detail supports a premium yet inclusive experience. The brand connects emotionally while conveying precision, care, and transformation at every touchpoint.
