One Beatz
Industry
Music producers
City
Medellín
Services
Brand strategy
Visual identity
Brand Architecture
Brand strategy
Animation
Generative AI
A bold identity that fuses analog soul with the power of modern technology
The Challenge: Capturing the value of human-made music in a tech-driven world
OneBeatz is a music production studio that believes in the warmth, imperfection, and emotional depth of analog sound. In an industry rapidly transformed by artificial intelligence, they stand for music that feels alive. But not by rejecting technology. Instead, they embrace it selectively, combining analog tools with digital possibilities to create something truly original.
The challenge was to build a brand that reflected this fusion. It needed to feel handcrafted but forward-looking, emotionally rich yet creatively sharp, with a visual rhythm as dynamic as their sound.
The Solution: A hybrid visual language rooted in rhythm, texture, and intentional imperfection
We crafted a typographic logo that feels grounded and analog, with distinctive forms that echo the physicality of sound. The visual system combines tactile textures, visual distortion, and motion artifacts to evoke the rawness of tape, vinyl, and live instruments.
To reflect the technological side, we introduced subtle digital behaviors, including glitch effects, modular layouts, and kinetic animations. This creates a contrast that mirrors the studio’s creative process: analog input, digitally elevated.
The color palette uses high-contrast monochromes with vibrant accents to reflect the blend of clarity and noise. Typography is bold and expressive, supporting a tone that is both editorial and experimental.
The Outcome: A modern identity that celebrates real sound, real people, and real progress
The final brand communicates the philosophy behind OneBeatz: to produce music that moves people through both heart and craft. It brings analog emotion into digital spaces without compromise. From social content and studio visuals to album artwork and live sets, the identity empowers OneBeatz to stand apart as a creative force grounded in authenticity and innovation.
