Osana
Industry
Nutraceutical Laboratory
City
Medellín
Services
Naming
Brand strategy
Visual identity
Brand Architecture
Package design
Brand strategy
Animation
Generative AI
The Possibilities of Nature at the Service of Our Health
Osana approached us as a company specializing in the development and distribution of natural products, but they faced a critical challenge: breaking free from the traditional perception of informality often associated with the alternative medicine sector. Their goal was to project the trust and professionalism of a pharmaceutical company while scaling rapidly to launch their extensive product line within a tight timeframe. At the same time, they needed a visual identity that could communicate the unique attributes of their products without losing their connection to science.
The Challenge: Innovation and Scalability
Osana’s central challenge was to overcome the perception of informality in the alternative medicine market and establish a more professional and trustworthy brand image. Additionally, they required a visual system that could streamline the creation of labels and materials for a diverse range of products, enabling a swift and cohesive market launch. Crucially, the new identity needed to align with pharmaceutical standards and meet regulatory requirements, ensuring adaptability across various commercial contexts.
The Solution: A Smart and Scalable Visual System
Our approach focused on creating a dynamic and scalable visual system tailored to Osana’s specific needs. We designed modular labels built around the logo, enabling efficient production and maintaining visual consistency across their entire product line. The new identity successfully blended the freshness of nature with the precision and trustworthiness associated with the pharmaceutical industry. Each design adhered to strict regulatory standards, ensuring clarity, professionalism, and compliance with market expectations.
The Outcome: A Connected and Distinctive Brand
The result was a dynamic, fresh, and adaptable brand that not only established an emotional connection between their products but also stood out in retail environments and traditional markets. The revamped identity positioned Osana as a reliable and innovative company, enabling the successful launch of their product line in record time while significantly enhancing their perception among consumers.
